Saturday 5th December is Small Business Saturday, a day established to encourage consumers to shop in local, brick and mortar businesses during the holiday period. Turning Earth is proud to have been chosen as one of the 'Small Business 100', a group of 'unsung heroes that showcase the diversity of the sector.' (This is Money.)
Last year, sales at small businesses increased by £36 million for Small Business Saturday.
Turning Earth is holding our Winter Ceramics Sale to coincide with this year's Small Business Saturday, and we couldn't be happier to be associated with the movement it represents. We firmly believe that in the future, people will make many more things locally, with enjoyment, and that we'll all buy locally from small entrepreneurs as well.
We want to see a world without unnecessary and unsustainable freight, without sweat shops, and without Londoners working long hours at jobs they don't enjoy. What could support this more than enabling designer-makers, such as our potters, to get to a place where they can sustain a career doing what they love?
Turning Earth was recommended to participate in Small Business Saturday by Transport for London, our landlords in the railway arches in Hoxton. Many start-up businesses have recently been taking root and growing within the newly refurbished arches across the London transport network, and particularly within our local area, the Kingsland Viaduct. We do yoga down the arches in Tripspace, buy our coffee from Fabrique, and then have a drink in the evening at Beagle. As TfL invests in renovation, the railway arches are becoming less and less places for dark and dingy businesses such as oily car mechanics, and more and more consumer facing. They are important veins running through London that can house innovation and new creative businesses. Following the success of Turning Earth in the arches in Hoxton, we are now working with TfL on options for our West London location.
As London's transport network improves, by investing in the arches, TfL is also investing in the infrastructure that supports small enterprise. Recognising this, they have teamed up with Small Business Saturday to give new businesses like ours a bit of a boost. We're really pleased to see that TfL has identified the impact it can have and has decided to champion small businesses like ours. We think it's a sign of the times that such a large organisation sees the value that creative innovation is bringing to areas like Hackney.
So, we're looking forward to meeting a whole lot of Small Business Saturday shoppers this weekend at the sale.
And, just to remind you, there's a free glass of mulled wine for anyone that comes along and buys one of our cups.